Our Story

The name RH77, was formed from the initials of the founder René Haselbacher and birth year 1977. The former professional cyclist started at numerous big races like, the Tour de France, Giro de Italia and Vuelta, to name a few, as well as representing Austria at the 2000 Summer Olympics in Sydney. Even as a professional cyclist, at teams like Gerolsteiner and Astana, he was able to give his import regarding the fit and look of the teams kits.

Back in those days he was already involved in design and selecting fabrics to ensure optimal fit and appearance for the riders. However, attention to detail started much earlier, in his youth, where he would get his mother to alter his jerseys so that they would fit perfectly.

Photo / Hennes Roth: René Haselbacher Team ASTANA (Paris-Roubaix 2007)

With that history in mind, driving him to create cycling wear that fits well and looks unique with trendy or contemporary designs. Always trying to meet the needs of the customers requests.

The international group of employees behind the brand is a selection of competent and passionate professionals in their various fields. All based in Austria, South Africa and U.K. to form a dynamic team working together creating a brand of high-quality products and offering top service.


Manufactured in Europe, developed in Austria and designed in South Africa.

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